It is an incredibly sad fact that as many human beings prosper and live life to the fullest, their extravagant lifestyles and wanton disregard for the planet has put the natural world at risk. The environment is in seriously bad shape, and the human race is almost certainly to blame. No other species has caused as much widespread and permanent damage to their own habitat as much as human beings have. Many corporations operate under the premise that they will do everything and anything for quick buck, consequences be dammed. This is especially true when it comes to environmental concerns. Corporations of all shapes and sizes and in every imaginable industry have gone to great lengths to increase their profit margins through negligence and ill will towards the environment. This includes everything from refusing to participate in a recycling program to dumping harmful and toxin chemicals and assorted waste into the environment, making the area around their waste unlivable and uninhabitable for years. And corporations are not the only ones to blame, although it would seem to be easier to just point the finger at them and absolve individuals and private citizens of any and all guilt with regard to the current deplorable state of the environment. Individuals have left corporations go unchecked for far too long without a single public demonstration or gathering designed to shame multi- national corporations and conglomerates into changing their evil ways in an attempt to heal the planet’s widespread wounds.
In service of this end, many concerned advocacy groups are joining together to try and stop all the bad things that are happening to the environment by launching environment PR initiatives. These environment PR initiatives are just the first assault on activities that cause irreparable damage to the planet. There are a host of public clean up initiatives that aim to strike at the heart of poor environmental decisions being launched by green advocacy groups who want to talk the talk and walk the walk, so to speak. They want their environment PR initiatives to bear fruit in the form of organized cleanup efforts perpetrated by actual citizens, who want to do their part in reversing the course that the human race currently finds itself on. These environment PR initiatives are designed to convince individuals who are on the fence about their activity in relating to how the government acts in regulating what corporations can and can’t do when it comes to disposing of toxic waste and other assorted concerns that can have an adverse effect on the environment.
One of the most interesting tools that advocacy groups are using to get people up off the couch and to get enraged is social media. While social media is certainly a new, and somewhat untested form of human interaction, the potential for success does exist and it can make it difficult for green and pro- environmental groups to pass up. Social media has proven itself to be a vital and necessary component of any successful grass roots campaign, including environment PR initiatives. This is because the burden lies on individual users to try and convince their friends, family members, coworkers, neighbors, and associates that immediate action is needed to combat the rising tide of corporate avarice in service of environmental protection. Thus, by lighting the fire of activism in its users, social media presents a unique and exciting tool that can almost guarantee the success of any and all environment PR initiatives.
Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations, Environment PR, PR, NYC Public Relations Firms, Financial Services Relations in New York visit http://www.makovsky.com